I left finance and bought a ‘stale’ fro-yo business — now it brings in $21 million/year
In 2024, New York-based frozen yogurt chain 16 Handles brought in $20.6 million in systemwide sales, and in the first six months of 2025, systemwide sales reached $12.5 million, according to documents reviewed by CNBC Make It.
“Everybody thought frozen yogurt was fading … but we revived the category,” 30-year-old CEO and majority owner Neil Hershman says.
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