I Got Laid Off — Now My Chopped Cheese Shop Brings In Up To $140K A Month
Zeeshan Bakhrani, 34, is the owner of Nishaan in New York City’s East Village. He opened the restaurant in August 2025 with $70,000 of his own savings, monthly revenue grew from $57,000 to a peak of $140,000. Nishaan’s signature Pakistani chopped cheese — a mashup of a New York chopped cheese and Pakistani chapli kebab flavors — has built a loyal following on social media.
Check out Nishaan’s Instagram here: @eatnishaan
Produced, Shot and Edited by: Mickey Todiwala
Managing Producer: Beatriz Bajuelos
Additional Camera: Kaan Oguz
Animator: Christina Locopo
Reporter: Sarah Jackson
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How My Pakistani Chopped Cheese Brings In Up To $140K A Month In NYC
