29-year-old spent $20,000 to open a store in New York — now it brings in $1.6 million a year
For a year, the secret to Abby Price’s success sat covered in dust in her shop’s basement.
Price started her company Abbode as a graduate student at Parsons School of Design, selling dried floral arrangements to New York locals on Facebook in 2019. By March 2022, she sold bouquets and home decor from a storefront she rented in the city’s Nolita neighborhood — and had enough cashflow to finance a $15,000 embroidery machine, which Price bought “on a total whim,” she says.
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